Zenduty is now Xurrent IMR: what changed and what it means for you
Zenduty is now Xurrent IMR. Xurrent, a service management company, acquired Zenduty on 27 February 2025, and from 20 November 2025 the product began rebranding to Xurrent IMR, short for Incident Management and Response. It is the same alerting, on-call and incident response product; existing customers keep their alerts, workflows, integrations and data.
Disclosure: we make Oppex, a Zenduty alternative. Dates and product details are from Xurrent's own announcements, November 2026.
Timeline
| Date | What happened |
|---|---|
| September 2024 | The service management company 4me renames itself Xurrent |
| 27 February 2025 | Xurrent acquires Zenduty, pairing incident response with its service management platform |
| 20 November 2025 | Zenduty begins rebranding to Xurrent IMR; the change rolls out gradually, including the mobile app |
| 15 October 2026 | Xurrent extends its Sera AI into an AI SRE teammate inside Xurrent IMR |
What changed, and what stayed the same
Stayed the same: the core product. Alert routing, on-call schedules, escalation by phone, SMS and chat, and incident workflows carry on, and Xurrent says customers keep their alerts, workflows, integrations and data through the rebrand.
Changed:
- The name and the company behind it. Zenduty is now one product in Xurrent's service management suite, next to its IT service desk.
- The AI. Sera, Xurrent's AI, now works as an AI SRE: Xurrent says it explains what broke, why, and what to do next, using past incidents, telemetry and recent code changes, and that Sera is included across Xurrent's tiers.
- The direction. Being part of a service management platform pulls the product toward IT operations workflows, which suits teams that also run a service desk.
What to check before your renewal
A change of owner is a good moment to re-read the contract rather than renew on autopilot:
- Price and plan limits at renewal. Zenduty's Growth plan has been capped at 50 users, 5 teams and 5 integrations per team; check whether your next term keeps the same plan, price and limits.
- Roadmap for engineering on-call. Ask how much of the roadmap goes to developer and SRE use cases versus IT service management.
- Bundling. If you do not use Xurrent's service desk, make sure you are not being moved into a larger bundle you do not need.
- Data and integrations. Confirm that your integrations, API keys and incident history carry over unchanged, and how long history is kept.
Your options
- Stay on Xurrent IMR. The natural choice if you also want Xurrent's service desk, or if the new AI SRE covers what you need.
- Move to a dedicated incident management tool. Teams that use Zenduty only for engineering on-call often compare PagerDuty, incident.io, Rootly, Better Stack and Oppex AI. See the best PagerDuty alternatives for how they compare.
- Move to Oppex. Oppex combines on-call, phone and SMS escalation, alert grouping and an AI SRE agent, with no caps on users, teams or integrations on Oppex Business at $20 per user per month. Oppex vs. Zenduty compares them feature by feature, and Moving from Zenduty to Oppex covers what changes day to day.
Whichever you choose, run the new tool alongside the current one on real alerts for a week before you switch paging over.
Frequently asked questions
What happened to Zenduty?
Xurrent, the service management company formerly called 4me, acquired Zenduty on 27 February 2025. From 20 November 2025 Zenduty began rebranding to Xurrent IMR (Incident Management and Response), with the change rolled out gradually. Existing customers keep their alerts, workflows, integrations and data.
Is Zenduty still available?
Yes, as Xurrent IMR. It is the same incident management and on-call product under a new name, now part of Xurrent's service management platform. In October 2026 Xurrent extended its Sera AI into an AI SRE teammate inside Xurrent IMR.
What are the best Zenduty alternatives?
Teams that leave Zenduty (Xurrent IMR) most often look at PagerDuty, incident.io, Rootly, Better Stack and Oppex AI. Oppex suits teams that want on-call and an AI SRE agent in one plan with no caps on users or teams: Oppex Business is $20 per user per month, and the Oppex team migrates your setup for you.